Hello, Franky. Hope you are well.    Marketo Web Personalization is a Targeting & Personalization platform that helps you engage thousands of prospects on your web site in real-time based on who they are and what they do. It is a very advanced feature that can bring much value to your marketing campaigns when best practices are executed.    I will provide a link below that is a guide to all things Web Personalization - from understanding Web Personalization to getting started with Web Personalization within your Marketo Instance   https://docs.marketo.com/display/public/DOCS/Web+Personalization   Best,  Syrus      ... View more