Hello, Franky. Hope you are well.
Marketo Web Personalization is a Targeting & Personalization platform that helps you engage thousands of prospects on your web site in real-time based on who they are and what they do. It is a very advanced feature that can bring much value to your marketing campaigns when best practices are executed.
I will provide a link below that is a guide to all things Web Personalization - from understanding Web Personalization to getting started with Web Personalization within your Marketo Instance
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