Hi Kim! I feel the same way - we want to minimize the number of emails we're sending to our Sales teams so the alerts that are sent are sure to grab their attention. Typically, the only alert I send to a Sales Rep is when a lead that's assigned to them reaches our scoring threshold aka a status of "MQL" (Marketing Qualified Lead) or "AQL" (Automation Qualified Lead). Then, we can use subscriptions to reports, interesting moments, and Sales Insight for less pressing matters. In general, if their immediate attention is required, an alert is justified. But if the information is not time sensitive, a report or interesting moment should suffice. I hope this helps!
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