Dan, one of the ways our customers are seeing such great success rates is by having their direct mail as integrated channel in their Marketo campaign. This accomplishes two things. One, they are only sending a physical piece to the right person, at the right time, with the right message by using the behavioral data in their Marketo platform to inform the trigger. Second, we pass the delivery information back into Marketo so that you can take the next appropriate action in the campaign flow. A good example is, direct mail piece was delivered, trigger an email to the appropriate sales rep to do a timely follow-up call.
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