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Great question that I actually don't know the answer to. I know that we are going to be working with the Marketo Deliverability team to warm the IP, but whether it's our own dedicated vs. Marketo's shared is a question I'll need to ask them so that I know. As for how it's gone thus far, I'd say pret...
This was an awesome response - thanks for putting so much thought into it.
Your documentation sounds great and like something that I would want to implement. Do you happen to have a template that you'd be able to share?
Great insight. Why is selectivity about custom fields so important in your opinion? I'll look elsewhere in the community as you suggested, but wanted to know your thoughts. LD
Following! I'm in the same boat as Lisa.Our company has just created our first batch of email templates with corresponding smartlists, streams, flows, engagement programs, etc. and are going to be working on warming up our new IP in the next few weeks. We're a start-up with about 120 people and so t...