Exactly! You definitely want to include legitimate clicks, even if a bot does the first click (or set of clicks - some of them click on multiple or all links. How annoying!). Otherwise your reporting (and results) end up skewed. I don't see a great way to solve this just using Marketo programs, triggers, campaigns, etc. and I've spent some time thinking about it. I had this problem at a previous company and it was a serious problem for our results and making decisions about where to put spend. We have a way to solve this where I work, but I'm not allowed to do promotions here. You can search for me on LinkedIn with a note saying you want to discuss if it's relevant to you. ... View more