I am trying to figure out the best approach to setting up a welcome program that will enter newly created account leads into a nurture campaign that will trigger off of a lead being added to a SFDC campaign, and will send the first email in the stream immediately, and following emails will come at 1 or 2 week intervals.
I am new to engagement streams in Marketo, but from what I've researched and tested so far, it doesn't seem like an engagement program would be the best approach because I want these leads to be hit with this first welcome email immediately, and engagement streams seem to be very limited to the set days/times for the cadence. The leads would also be continually added to the program 24/7, and to me engagement streams seem to be set up for more static audiences with less flexibility on when emails send while still maintaining appropriate wait steps between them.
Would a single smart campaign with built in wait steps be a better approach? Would that provide enough reporting detail to evaluate the success of each email in the stream? I don't need fancy, I just need functional, and I'm wondering if I'm overcomplicating things by trying to make this work with an engagement program when there might be a simpler approach out there.
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