As mentioned, the Litmus hack it probably the best way to optimize your preheader. Keep in mind that having a short preheader and using the hack means there will be a lot of blank space, so it's something you might want to A/B test if having a shorter or longer preheader helps.  ... View more

The prep alone will teach you a lot of things you didn't know about Marketo. I recently just got certified (after working with Marketo for 3 1/2 years) and it definitely makes an impact when working with various stakeholders. They'll see you as a subject matter expert, and this can be a great thing for the present and for future opportunities. If your company can back you up to get certified, even better, because it means they want to you improve and grow your skills. ... View more