David_Perkuto_S

Here are a few things I have learned doing analysis in GA: Unfortunately, the metrics are often flawed, so don't obsess too much about it, but keep the limitations in mind:- Depending if your calculation for Time on Page could include or excludes exits (or bounces), it will most likely inaccurately ...

From what I understand your Contact field did not exist in your initial fields sync. Upon ititial setup, It would have mapped this field too, but if it's been added afterwards, it's no longer automatic. You will need to ask Marketo support to do the 2 to 1 mapping from the backend.