Badges
Accepted Solutions
Likes Received
Posts
Discussions
Ideas
Blog Posts
Hey Heather Sutton, You are thinking on the right track, but you can simplify things and make them scalable by having global scoring flows. So instead of a campaign for a specific video reaching 25%, you have a campaign that scores a person reaching 25% in ANY video (and plays, 50%, 75%, and 100%)....
I've long been a fan of Request Campaign. I actually find it pretty elegant for a lot of use cases and I've never understand the argument that it is hard to audit/track (I find the opposite is true, since the "Used By" tab on a smart campaigns easily shows you every place a campaign is requested fro...
I also prefer fields. Easier to work with on forms. Easier to make visible in your CRM. Easier to report on in other systems. Less smart campaign overhead adding and removing people from lists.
Good stuff! I like the email variable technique.
Thanks Joe Reitz and Ben Smye! I wish there had been more MOPS related content (like the Krewchats you guys are doing Joe) a few years back when I had a longer commute, as there were very few options then. It is nice to see that today we have a lot more video/audio content targeting our discipline...
As all of us working in Marketing Ops know, it's a challenge keeping up with the pace of change in our profession: new tech pops up every day, processes evolve, and the latest "best practices" are born (and sometimes die out just as fast). Stack & Flow is a podcast to help MOPS and MarTech pros meet...
Should we also consider the possibility for use of a tag manager here?
Greg, what about a program token? Pros: can be added at the folder level to flexibly update multiple programs at a time, no extraneous code added, fast and flexible, could be parameterized if you want to (i.e., hardcode specific script and use tokens to populate certain parameters etc.) Cons: only w...
Stephen JeongI think the approach will depend on the nature of your product lines and how many there are. Scenario 1 - less than ~12 product lines, product lines don't change often, different target personas for each product + high complexity in scoring requirements for each productIn this case cre...
Lissette MeloAt that point you are looking at building a data lake/warehouse and using a BI tool to analyze the data. It just doesn't make sense to try to join those datasets in SFDC. ---Justin Norris | Perkuto