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Dana HallI think it depends on your exact requirements. Engagement programs have a lot of intelligence built in (ensuring leads don't get the same content twice, allowing flexibility in re-arranging content, etc.). This makes them quite useful for most nurtures. Regarding reporting, if you make eac...
Stephane HamelHey Stephane! You were my tutor in one of the Web Analytics Certificate classes at UBC back in 2011. I recall your Digital Analytics Maturity Model which was quite ahead of it's time in those days. Nice to see you here in the Marketo Community. Smart idea using webhooks to trigger cus...
Kate Conlon, if you know which data value you want to be canonical, you can easily use a smart campaign to correct this as Josh mentioned, e.g.SMART LISTBrand Segment = Career WebschoolFLOWChange Data Value, Brand School - New Value = Career Web SchoolsThis will fix it right up. However, you should...
Kathleen OliverGiven that with different brands you probably also have different branded templates, probably the easiest thing to turn off the default unsubscribe link and insert a custom unsubscribe link to a different page for each brand in your templates as Josh mentioned.
Travis StautHi there. No need to apologize for newbie questions. First of all, where are you seeing "lead info" as a field? There is a tab called "Lead Info" on the Lead record in Marketo, but it's the name of a section rather than a specific field. Second of all, what type of list are you trying t...
Jose TarzianNot yet you can't. It's a manual update.I posted an idea that would solve for this - you can vote it up:
Carey PicklesimerYou can do this with a token trigger and a single global campaign, which is probably the easiest method. SMART LISTFills Out FormFLOWChange Data Value - Lead Source Details - New Value = {{trigger.Web Page}}Tokens for Interesting Moments - Marketo Docs - Product Docs In practice I ...
Mary WleklinskiGo to Admin > Treasure Chest and enable Campaign Inspector. Then click on the top item in your Marketing Activities tree and click on the Campaign Inspector tab. Do a search for SFDC. You'll find 'em all. Campaign Inspector is your best friend!
Stephen SchimmelI think you've asked a really great question. At a high level, Program success determines whether the program will get credit in Marketo's calculation of multi-touch attribution (in RCE) and also affects some ROI metrics in standard reporting. So how should we decide what "success" ...
Marilyn Li, if you're looking to capture multiple potential reasons for unsubscribing, you could also do this with a single multi-select form field.