Robert GilhamI would use an SFDC Campaign/Marketo program to track the lead's membership in your direct mail initiative. When the opportunity is created, it will automatically pop...
Sijia PerryAssuming you use SFDC, you would need to first sync them to SFDC and then determine whether they actually belong to an existing client account. You can write your own t...
Tara RoweI would suggest to think about your system as a whole and determine when you want leads to pass over to SFDC (generally I prefer to send over everyone and use statuses or...
Agree with Josh - RCE is the most powerful if you have it, but also requires a lot of work on your data to get some meaningful reports (lifecycle in place, programs with success st...
Hi Shirleen Solares, I would double check the logic of the campaign that is doing the bucketing of your leads. Either those links are missing some parameters or there is a gap in ...
Jasmine ForuzaniAh interesting. I didn't know the batch sends would show up in the View Test Summary!The other approach here is using smart lists with test variant constraints, bu...
Gregoire MichelI would have thought so too, but in checking the documentation just now before responding, I noted that the docs now clarify this point: https://docs.marketo.com/di...
Jasmine ForuzaniI think you are talking about Champion/Challenger functionality.This only works in triggered email sends and engagement programs. It's designed to gauge improvemen...