Justin_Norris1

Robert Gilham​I would use an SFDC Campaign/Marketo program to track the lead's membership in your direct mail initiative. When the opportunity is created, it will automatically populate the Primary Campaign Source with the most recent campaign the contact has been associated with. Make sure Sales ca...

Hmm, I would just triple check in Marketo Admin what your timezone settings are. I can't think of another reason for the discrepancy.

Thanks for sharing this Greg. I had thought this worked but then checked docs recently and it wasn't there, so assumed I had been dreaming.

Sijia Perry​Assuming you use SFDC, you would need to first sync them to SFDC and then determine whether they actually belong to an existing client account. You can write your own trigger for this based on a match between email domain and account website. If you need more powerful fuzzy logic then Le...

Tara Rowe​I would suggest to think about your system as a whole and determine when you want leads to pass over to SFDC (generally I prefer to send over everyone and use statuses or other flags to hide leads from sales that are pre-MQL). Once you have your logic in place you can create a centralized ...

Agree with Josh - RCE is the most powerful if you have it, but also requires a lot of work on your data to get some meaningful reports (lifecycle in place, programs with success status, etc.) I find a program performance report can offer some good insights if you add in your statuses as columns. And...

Hi Shirleen Solares​, I would double check the logic of the campaign that is doing the bucketing of your leads. Either those links are missing some parameters or there is a gap in the logic causing them to be miscategorized. I wonder if there could also be some issues with the lead visiting the page...

Jasmine Foruzani​Ah interesting. I didn't know the batch sends would show up in the View Test Summary!The other approach here is using smart lists with test variant constraints, but it seems like the batch sends may still count towards variant A (champion) in this case based on what you've seen. I t...

Gregoire Michel​I would have thought so too, but in checking the documentation just now before responding, I noted that the docs now clarify this point: https://docs.marketo.com/display/public/DOCS/SFDC+Sync%3A+Lead+SyncWhat if changes are made in both systems at the same time?Marketo Wins. It's rar...

Jasmine Foruzani​I think you are talking about Champion/Challenger functionality.This only works in triggered email sends and engagement programs. It's designed to gauge improvement over time as leads flow through. Add an Email Champion/Challenger - Marketo Docs - Product DocsFor batch sends you wou...