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My Sales team has requested that we look into using Marketo to help them send email blasts and get tracking on opens and clicks. We use a boutique CRM that is not integrated with Marketo and does not provide a solution to this problem. It seems as though the Marketo Outlook Plug-In could potential...
Thank you both for this feedback. I spoke to my Marketo rep and received similar feedback. Will look into a default program instead of engagement.
Many of the firms we sell to have strict settings in place to block mass emails, so to improve our likelihood of reaching the inbox, we'd like to drip our marketing emails to groups of 10-15 recipients. My full list is around 2500 prospects, so this strategy will require approximately 200-250 email ...