David_Klein

David_Klein · ‎02-05-2016

Hi Courtney, Thanks for the article. I reviewed the code of your UTM parser and wondering why there are separate "visitWebPage" calls for each UTM parameter rather than passing all populated UTM parameters in a single "visitWebPage" munction? I appreciate your insight. Thanks, Dave

David_Klein · ‎12-16-2015

Hi all, Reach Marketing, a tech savvy integrated marketing solutions company, is looking for a Senior Marketing Automation Consultant to join its rapidly expanding marketing automation division. Please email me at david.klein@reachmarketing.com if you are interested (or please pass along if you know of someone qualified). Job description: http://www.reachmarketing.com/senior-marketing-automation-consultant/ Thanks, Dave Klein

David_Klein · ‎04-20-2015

Justin, Sounds great. How do we sign up for Beta? Thanks, Dave

David_Klein · ‎04-02-2015

Not exactly what you are looking for but you could use Campaign Name ({{Campaign.Name}}) which is the name of the smart campaign. Using a custom program token is the only other way that I know of. Hope this helps.

David_Klein · ‎02-06-2015

Can you give some examples of what you are attempting to accomplish? In general, you can use email scripting to create dynamic content. There are some issues with respect to click tracking of URLs within an email script but depending on your use case it may still be sufficient for your needs Here is a link to some more info on email scripting (documentation is limited): http://developers.marketo.com/documentation/email-scripting/ Hope this helps.

David_Klein · ‎11-24-2014

The webhook call would be independent from the user experience. The user would fill out Marketo form and would go to thank you page as dictated by the Marketo form. You would then set up a smart campaign that executes a webhook call which submits to your proprietary form/API. The trigger on the smart campaign would be on form submit. Does your proprietary api/form generate a custom/personalized landing page for the user on submission? If so, then you will likely have to use the Marketo APIs as suggested above or do the 2nd submission via JavaScript.

David_Klein · ‎11-24-2014

You could also reverse the order in which you process the form data. In other words, you could use standard Marketo form and then leverage a webhook that submits to your non-Marketo form. A downside to this approach is that you would need to save all fields to Marketo.

David_Klein · ‎10-23-2014

You can't call a webhook from a batch campaign. You can either call from a trigger campaign or as part of a flow. Supposedly, Marketo is going to provide a more descriptive description at some point in the future. Here is a link to another thread: https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PqDnAAK

David_Klein · ‎09-08-2014

To close the loop on this, the campaign ID system token ({{campaign.ID}}) has the information that I need to automatically append tracking info to links. Here is an article that lists many (but not all) of the system tokens that are available: https://community.marketo.com/MarketoArticle?id=kA050000000LBvaCAG Note the article above doesn't include campaign.ID but that is indeed an available token. Hope this helps someone.

David_Klein · ‎08-22-2014

Thanks Josh. I was referring to the Marketo campaign ID as described in this article: https://community.marketo.com/MarketoResource?id=kA650000000GuJsCAK Since we are using multiple business channels it would allow us to identify the specific email that a user unsubscribed from. It would also allow us to track page views per visit and conversions/revenue for anyone that clicked on an email. Clicks are great but we are looking for engagement metrics beyond clicks to measure performance of campaigns and programs. I think adding the Marketo campaign ID as a system token would be valuable for users attempting to automate this type of reporting. Unless I am missing some other way of getting at the engagement analytics that we desire?

David_Klein · ‎08-22-2014

I am interested in passing a Marketo campaign ID automatically to links in my emails (ex. passing to Google Analytics utm tracking parameters.) My goal is to improve the depth of our analytics. It would be useful for tracking engagement/conversions beyond clicks and it would also help for unsubscribe reporting for our business channels (we use an external email preferences center.) Is campaign ID available as a system token? Any other recommendations for achieving what I am looking for with the understanding that I would like the process to be automated if possible? Thanks in advance.

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