Hi all,
With the upcoming Retention Policy Change limiting the lookback period on sent/delivered to 90 days, I am hoping to pick your brains on a workaround for an inactivity trigger we have. Currently, we have a batch Smart Campaign in place where the Smart List looks for leads who are at least 180 days old, have been delivered at least 6 emails, and haven't opened any of them. From there, the flow moves them to an unengaged list.
I am wondering how to adjust this moving forward, knowing that the "Was Delivered" filter will only look back on the past 90 days, as opposed to the 180 days. I don't specifically use "Date of Activity" as a constraint but I assume it is implied. I also tried to apply the inactive example from the provided FAQ but I don't know that it applies to our situation. If it does, not sure how to adjust for our situation.
One way I did think of was adding any leads who are 'unengaged' at create date = 90D to something like a 'risk' list and stamping the date they are added to that list. Then, would use another trigger to look at any lead where risk date + another 90D = today and if they still haven't engaged in any emails, then move them to the completely unengaged list, but that seems so clunky.
Any thoughts on this? Looking forward to your help!
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