Hi Everyone, I’m wondering if it’s worth it to keep our #advanced reporting package in our upcoming renewal. We are grandfathered into a decent pricing for this add on (because of previous leadership), but the current team has never used it. We’re using Marketo for all digital campaign #attribution, integration with LinkedIn Lead gen forms, Drift as well as Webinar Programs and 2x monthly email sends. Our original plan was to move all campaign spend tracking into SFDC, but I’m wondering if there are significant pros to using Marketo as the source of truth instead for ROI. Looking for input from anyone that’s familiar with the tool and has good/bad feedback around it. If we do renew our contract with the advanced reporting part of the ask to our CSM would be training for the team to get them up to speed on how to best use this tool.
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Our company is looking to do some account-based marketing initatives, via Marketo. We currently do not have the #abm module. Specifically, I am looking to create an #alert which checks for contacts on the account having at least 2 interesting activities between them in the last 90 days. It would then trigger an email send to the account owner. Right now I can only find a way to trigger a notification when a single person had these #interesting moment interactions. Is there a way to listen for this activity account-wide in Marketo or is that something that we would need the #abm tool for?
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