Cory, I totally agree that works to get contacts back into an active status, although what is tripping me up is making sure i'm not re-engaging a contact who has 1. unsubscribed or 2. is suspended for a legitimate reason. Essentially trying to differentiate between "marketing suspended" contacts that are unmarketable, against those who still are but have been neglected or inactive. Thoughts?
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Apologies if this question has already been addressed but I haven't found anything specifically addressing this. I am relatively new to Marketo and have complete a foundational course but still have much to learn to reach the rank of Jedi in Marketo. That being said, I am wondering if anyone has any insights as to how one goes about re-engaging marketing suspended contacts. I know typically you must manually change the status of a contact to "marketing suspended" but we have a smart list that filters non- engagement over a specific period of time to change their status to marketing suspended. That being said the emails are still valid and we are hoping to reach out to them again and I wanted to know how you re-establish our ability to do outward facing marketing to those contacts. Probably about 10k contacts in total. Does this make sense? Any insight would be greatly appreciated. Thank you!
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