We’re seeing a huge discrepancy between the numbers in Marketo and the numbers in our other reporting platforms (Bizible, Tableau), where utm source is roughly four times lower in Marketo for the month of June (Data Value Changed = utm source, Value = paidsearch, Between June 1-18, & previous/new values).
Our conversion per person number is nowhere near 4x, so it can’t be repeat converters causing the discrepancy. Has anyone else seen anything similar? How should I go about fixing this?
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