Hi Hayley, I've used these smart campaigns in the past in order to track which campaigns are responsible for an unsubscribe. It's purely to show performance of a specific campaign at a high level. This is just changing the program status so that it doesn't show the person as being a success from say, opening or clicking, because their ultimate action was unsubscribe, so it changes their status. I would also guess the campaign isn't synced 1:1 with Salesforce, so the program status is being manually changed in Salesforce as well. It's for reporting purposes. Hope that helps! Amanda
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