I noticed today that I can nest an Event program within a default program. This previously wasn't possible and was confirmed in this Q&A post in December 2020   I can't find any information about it in the latest release - but in theory would anyone be able to elaborate the benefits of nesting events within the one default program? Is it just tidy housekeeping?   The use case I have is we run day long events that consist of multiple events (combination of webinar and / or physical). I'd previously set up one Default proagram to manage the overall marketing of the event, and then individual events based on Time/Format etc. and iside those programs were the campaigns to control their program status.   Thanks in advance for your input! ... View more

Hi everyone,   To manage our lead database limits, we currently delete anyone that unsubscribes and is then inactive for a period of time. What I have noticed is that when these leads are re-acquired by another program (say 4 months after they were deleted they fill in a form on the website) they are marked as 'acquired by' that program and therefore reporting as a new lead when I'd rather classify them as 'reactivated'.   So in summary, I'm looking for a way to report/identify leads who are truly new to our business (no prior history in Marketo) vs those who are have been re-activated (for lack of a better word!) which would mean they existed at some stage, were deleted and then re-added upon engagement again.   Any idea on the filters I could use to produce a report of new vs reactivated?   Appreciate your help!   What I'd like to do ... View more