Hi everyone,
To manage our lead database limits, we currently delete anyone that unsubscribes and is then inactive for a period of time.
What I have noticed is that when these leads are re-acquired by another program (say 4 months after they were deleted they fill in a form on the website) they are marked as 'acquired by' that program and therefore reporting as a new lead when I'd rather classify them as 'reactivated'.
So in summary, I'm looking for a way to report/identify leads who are truly new to our business (no prior history in Marketo) vs those who are have been re-activated (for lack of a better word!) which would mean they existed at some stage, were deleted and then re-added upon engagement again.
Any idea on the filters I could use to produce a report of new vs reactivated?
Appreciate your help!
What I'd like to do
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