The version of the AdWords API that Google Customer Match integrates with was deprecated (Deprecation Schedule | AdWords API | Google Developers ). How was Marketo not in front of this? I am getting the runaround from support as well because this was a clear oversight. They are telling me to go to the Google AdWords API to get an update. That suggests integrating Marketo data with BigQuery and then using DataStudio to manage updates. Here is the kicker... no connector available from DS to Marketo so custom code needed. Isn't Google a Marketo user? How could Marketo just remove this feature with it still presnt in the UI so causes support cases and not communicate to users the circumstances surrounding the issue. Please go here and vote for Marketo as a data source in hopes they solve this for us: Advanced Connector Search | Community Connectors | Google Developers Also, please reach out to your AM with your frustration around this #fail in hopes it gets escalated internally.
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When I send a custom audience to FB or Google, do I need to create a custom view with only data these platforms match on? Or does Marketo only map those fields with each platform and a custom view is not necessary? I work at a bank and our compliance team needs to understand exactly what data is shared with these platforms for our records. Ashley Henderson Jela Bubic
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