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Hi,Does anyone happen to have the up-to-date Marketo industry benchmark for email open/ click through rates in the financial services? (BtoB and BtoC), even asset management if there is anything as granular as that.I've found one from Marketo but it was dated since 2018 and not having the industry b...
Thank you @Darshil_Shah1 and @Christiane_RodeI have raised the ticket as this is something worth more investigation. And in the meantime, i will follow the email performance report to have an overview on the data (The data makes more sense in this one)
Thank you for your answer.Indeed the email performance report has different numbers of sent and delivered (way bigger). Now I'm confused on which report is correct for me to track.FYI, the report in my screenshot is taken from the email itself in "Marketing Activities". And the Performance report is...
Hi, I wanted to share if you have any insights on this?I’m looking at the overview report of 1 of the email we already sent. Strangely, it’s reported 1906 sent, while there’re 2119 delivered. Basically, it means we were supposed to send this email to 1906 people only, but somehow it ended up having ...