Unfortunately, this may not be accurate either. We tried that in our organization and what we found was - Yes we would be able to identify which ones were not the bots. However, if a bot does click on it, it doesn't mean the CTA page click wasn't legitimate. With an 80% bot click ratio, the number of people we would exclude would be astronomical in the long run. We've noticed this issue for years and raised it with Marketo, but they aren't able to help and keep saying no one has heard of it which I 100% do not believe. But, we may have to stop looking at clicks as a determinant of success for campaigns and maybe start looking at the opportunities and quotes being generated per campaign and go from there.
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Hey All, Do any of you know if there is a way of reporting on MSI data? I understand we cannot do it in Marketo or in SFDC. But do you know if there are other tools out there (for instance .. BI) that could report on this data? Our company has established that BI and Marketo can sync and connect through APIs. However, before diverting and investing resources in BI, I’d like to know if it is possible to get MSI data in BI. The kind of data I’d like to see is for a particular campaign, how it has helped influenced people’s behavior on our other assets: web visits, downloads, etc.
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