Hi All,
I've read through what I can find about RSS feeds in Marketo Email on here and searched in Google as well. But I have a very specific scenario and was hoping to get some help from the experts! I've only been using Marketo for around 4 months.
My scenario:
I have a list of Candidates, which is basically a list of resumes, in an RSS feed that includes several custom fields. I send an email each week with the latest 10 listings in the RSS feed, regardless of if we have sent them previously.
I also have an RSS feed with a list of job vacancies. This is sent daily but only with the newest listings since the last send.
We actually send approximately 248 RSS generated emails a month as we filter our RSS feed by location and industry e.g. Candidates in Coffs Harbour with experience in the Aged Care industry get sent Aged Care industry Employers in Coffs.
My question:
I've been investigating the easiest method to implement this in Marketo and am currently trialling FeedOtter. However, I want to know if there is another solution that doesn't require an integration?
Due to the number of RSS generated emails we send, I was hoping to use dynamic content to streamline the process. If anyone has a similar scenario could you let me know how you achieved this in Marketo?
Thanks in advance, Megs.
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