June '20 Release

[#1]

The June '20 Release was made generally available on June 5th, 2020.

Please note that, depending on your current package, items with an asterisk may require the purchase of a value add-on.

Released on June 5th:

CORE MARKETO ENGAGE

Predictive Audiences*: New Smart List and Smart Campaign filters powered by Adobe Sensei allow you to create AI-powered audience segments for email, event, and webinar marketing programs. Use AI to help you segment audiences based on lead likelihood to register for an event, attend an event, or unsubscribe. Build lookalike audiences based on past programs to efficiently replicate previous success. Achieve conversion goals with predictive goal-tracking and get recommendations for how to refine your audience segments for event programs.

Batch Email Boost*:Enhancement to our email marketing capability that allows you to send up to 3 million batch emails per hour.

Audience Integration with Adobe Experience Cloud (AEC): New Adobe Experience Cloud (AEC) integration that allows you to sync static lists of known leads from Marketo Engage with multiple AEC applications to enhance existing programs, unlock new use cases, and orchestrate multi-channel campaigns. This integration includes Adobe Analytics, Adobe Target, Adobe Experience Manager, Adobe Audience Manager and Adobe Advertising Cloud.

Program Member Custom Fields:Capture and utilize custom fields about a program member. Use these new fields in your Marketo Engage forms, view them in a program’s member list, leverage them in Smart List filters and triggers, and include them in a new Smart Campaign Flow Action for enhanced automation and more granular personalization. These can also be imported and exported via the UI and APIs. Enhancement to our custom data objects and fields capability.

Describe Program Member: Retrieve Program Member metadata, giving you the ability to import and export Program Member Custom Field data using REST API. Enhancement to our API.

Create Task in Microsoft Dynamics:Create tasks for Sales inside Microsoft Dynamics using a new Flow Action based on customer behavior captured in Marketo Engage. Enhancement to our native Microsoft Dynamics CRM integration.

Get Form Used By List Asset API Endpoint:Retrieve a list of assets that depend on a form. Enhancement to our API.

Set Email Preheader via API: Enable the automatic translation and localization of email preheader fields. Enhancement to our API.

Image and Files Caching: We are enhancing the Marketo Engage server stability by serving Image and File assets from a 60-second cache.

ACCOUNT-BASED MARKETING*

New Account Discovery Generally Available: New Account Discovery is an enhancement to our Account Profiling capability that enables you to discover net-new target accounts for your ABM strategy based on your AI-powered ideal customer profile model. View, select, and import recommended new accounts, along with their AI-based fit and intent data indicators.

Releasing Throughout the Quarter:

BIZIBLE*

Marketo Engage Programs Integration: Pull program data directly from Marketo Engage to create touchpoints along the attribution journey in Bizible to appropriately credit email and engagement programs. Enhancement to our Marketo Engage integration.

Marketo Engage Activities Integration (Beta): Bring Marketo Engage activity data directly into Bizible to create touchpoints across the customer journey and all attribution models. Examples include lead score changes, interesting moments, email click, or any custom activities. Enhancement to our Marketo Engage integration.

Bizible B2B Customer Attributes Integration (Beta): This is an Adobe Experience Cloud integration with Adobe Analytics that allows you to bring select Bizible data directly into Adobe Analytics for more in-depth analysis. Examples include account-based site traffic and content analysis by company name, account attributes, CRM opportunities, and high-value individuals as defined by Bizible attributed revenue and funnel stage.

Bizible Discovery Filters and Enhancements: Analyze your data with channel, subchannel, campaign, and segment filters across dashboards. Strengthen data visibility with more drill-down attributes. This is an enhancement to our Discover Boards.

Activities Sync for Microsoft Dynamics: Attribute sales interactions by bringing in Microsoft Dynamics CRM activities to the touchpoint journey and track events such as calls, appointments, or tasks associated with your leads or contacts. Enhancement to our Microsoft Dynamics CRM integration.

SALES INSIGHT*

Insights Dashboard for Salesforce CRM: We're reimagining our Sales Insight capability with new visibility into upcoming marketing events and campaigns to give sellers the ability to make recommendations more relevant to customers and prospects based on their needs and interests. Sellers can also view both Contact and Account Activity within the timeline and easily access additional activity details.

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For more information on this release, check out the June '20 Release Notes.