Programs are one of the most important elements in Marketo. You will be using them a lot!

There are four different kinds of program types:

1.) Default Program:

Program Standard.png

2.) Email Program:

Email Program.png

3.) Engagement Program:

CEE 90 Day Nurture.png

4.) Event Program:


Programs represent a single marketing initiative. You can think of it as a container with all the stuff that you ned to make the program work.