Included in this article
Over the past year, we've been working to make some changes to the Marketo platform. As part of this initiative, we’ve updated naming conventions for some of our products and made some changes to the UI. That includes the following:
Changes to Marketo Field Names
Changes to Real-Time Personalization
Changes to Marketo Docs
Marketo documentation will be updated to reflect these terminology changes in the near future. In the interim, you may see references to “Lead/Leads” in the docs. Please note that all instructions currently listed in the docs remain the same.
The following changes have been made to Marketo Field Names. Tokens will not be changed.
Previously Named | Now Named |
Field Name: Lead Owner Email Address Token: {{lead.Lead Owner Email Address}} | Field Name: Sales Owner Email Address Token: {{lead.Lead Owner Email Address}} |
Field Name: Lead Owner First Name Token: {{lead.Lead Owner First Name}} | Field Name: Sales Owner First Name Token: {{lead.Lead Owner First Name}} |
Field Name: Lead Owner Last Name Token: {{lead.Lead Owner Last Name}} | Field Name: Sales Owner Last Name Token: {{lead.Lead Owner Last Name}} |
Field Name: Lead Owner Job Title Token: {{lead.Lead Owner Job Title}} | Field Name: Sales Owner Job Title Token: {{lead.Lead Owner Job Title}} |
Field Name: Lead Owner Phone Number Token: {{lead.Lead Owner Phone Number}} | Field Name: Sales Owner Phone Number Token: {{lead.Lead Owner Phone Number}} |
Field Name: Lead Notes Token: {{lead.Person Notes}} | Field Name: Person Notes Token: {{lead.Person Notes}} |
Field Name: Lead Partition Token: {{lead.Lead Partition}} | Field Name: Partition Token: {{lead.Lead Partition}} |
Field Name: Lead Rating Token: {{lead.Lead Rating}} | Field Name: Rating Token: {{lead.Lead Rating}} |
Field Name: Lead Revenue Cycle Model Token: N/A | Field Name: Revenue Cycle Model Token: N/A |
Field Name: Lead Revenue Stage Token: N/A | Field Name: Revenue Stage Token: N/A |
Field Name: Lead Score Token: {{lead.Lead Score}} | Field Name: Score Token: {{lead.Lead Score}} |
Field Name: Lead Status Token: {{lead.Lead Status}} | Field Name: Status Token: {{lead.Lead Status}} |
For more information about Tokens, please see the Tokens Overview article.
Real Time Personalization (RTP) has been renamed to “Web Personalization.” If you have this feature enabled, you will see this name change, along with a new tile in MyMarketo to access it.
Old | New |
Although references to "Lead/Leads" has been changed to "Person/People" in these apps, the term "Visitors" will remain. This is because Leads/People refers to known people that exist in your database, while Visitor refers to all web visitors (both known and anonymous).
For more in depth information about what Web Personalization can do, check out our documentation at Web Personalization - RTP.
Our “Predictive Content” product is now accessible in MyMarketo, via its own tile. Predictive Content is the new name for RTP’s Content Recommendation Engine, which allows content assets to be promoted to people visiting your website. It has been upgraded and now will not only engage your web visitors, but also your email recipients with the most relevant content, powered by machine learning and predictive analytics.
New |
For more information about Predictive Content, check out our documentation at Predictive Content.
The following changes have been made to Lead Database terminology.
Previously Named | Now Named |
Lead Database | Database |
Lead | Person |
Leads | People |