How to Form Your Digital Advertising Team (a la Mad Men)

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By: Sesame Mish

The most important part of any marketing team is its people. Without the right people—and the right combination of people—things like resources, processes, and strategy won’t be optimized. You need dynamic individuals at the helm, all working in areas of their strengths, banding together in unison to achieve company goals.

All marketing teams should think of it this way—and digital advertising teams are no exception. So, what’s the best way to form your digital advertising team, in particular? Let’s explore…

By now, marketers are acutely aware that we’ve entered the digital age—we communicate by email with our customers, we promote our brands through social media, and we always point people to our website to learn more. On that same note, we have seen the advertising landscape undergo a massive shift—from the retro Mad Men-esque days of print ads and advertising agencies all the way to the present day emergence of digital ads and internal digital advertising teams. With this transformation comes a new set of roles and duties that need to be taken into consideration when forming your digital advertising team. But at the same time, we don’t want to forget the attributes and skills that made our Mad Men predecessors so great.

Therefore, Modern Mad Men need to embody both the old and the new—someone who understands the foundational elements of being a good advertiser with someone who lives and breathes the digital space.

With this in mind, check out our new infographic, Mad Men of the Millennium, to learn which elements you should consider when forming your modern digital advertising team.

View the infographic in a new window here.

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<a href="http://blog.marketo.com/2015/11/infographic-how-to-form-your-digital-advertising-team/"><img alt="[Infographic] Mad Men of the Millennium" src="http://blog.marketo.com/wp-content/uploads/2015/11/Mad-Men-of-the-Millennium_Marketo.png" width="100%" /></a><br><p><small>Brought to you by <a href="http://www.marketo.com/marketing-automation">Marketing Automation Software by Marketo</a></small>