By: Daniel Tolliday
Posted: March 3, 2016 | Content Marketing
If you ever find yourself banging your head on the keyboard wondering why there are so few hours in the day to produce content; don’t worry, you’re not the only one.
Content marketing is an important part of a strategic marketing mix, building brand awareness, establishing thought leadership, elevating your messaging, and engaging your audience. But content takes time to produce and get out into the world. Sometimes, it can all come down to the way you manage your team and the content they produce. So, use this blog as a guide to speed up your editorial process without compromising the quality of your content.
Let’s get into the five ways you can speed up your content editorial process:
Whether you’re working with an internal team or external freelancers, it is critical for you to define specific roles for each process and determine who does what. If there’s only one person planning the calendar, producing all the content, and measuring its effectiveness–it’s likely that you’ll fall behind and that person will get worn out.
This doesn’t mean that one team member can’t be used for more than one role; it just depends on your budget and resources. For example, your analytics manager may be able to write content about marketing analytics or your social media listener might have awesome design skills that you can leverage.
Below are some common roles associated with content marketing teams:
Production and Editorial Management
This is a key factor in speeding up your editorial process. Each piece of content should have a brief and your writing team should have access to a content guidelines document. Not only will this help them write faster, it will help the managing editor breeze through the first draft.Here are 4 questions to consider before sending anything to the content producer:
It makes sense to provide your content producer with as much information as possible. It saves time and makes everyone’s jobs easier.
For each asset you produce, you should be able to leverage it to create at least 5-6 more pieces. One simple ebook can be turned into:
Webinars are also great for repurposing your content as they often cover a broad range of topics.Imagine if you have already written 5 ebooks; that’s around 25-30 extra pieces of content just sitting there waiting to be produced, which is a huge time saver. And speaking of time savers–there’s none better than a valuable editorial tool.
Sending emails back and forth is a huge time waster; especially when an asset requires multiple rewrites. Fortunately, there are tools out there to help simplify and speed up the editorial process.It is important to note that you should not get too wrapped up in using tools, especially if you’re looking to save time. Sometimes, a simple spread sheet and word processor is all you need.Let’s take a look at a few (of the many) valuable time-saving tools:
As one of the most effective ways to speed up your editorial process, content calendars save time by revealing the bigger picture. Usually managed by the content manager or content editor, it should include content goals, useful links, and show you what is due and when.But how do you map out your content calendar? Fortunately, there are a variety of free tools available:
But, if you’re looking for a more robust content management experience, there are many content platforms that can help you manage your content process from start to finish—from building an editorial calendar to tracking the production progress to publication and more.
Using tools and calendars are effective time savers and a great way to give you a complete perspective of your content creation process. But what you really need to remember is to stay focused on one task at a time and allocate tasks among your team when there is an overload of work. After all, they are only a limited amount of hours in the day–and time management is something everyone must deal with.
What tactics or tools are you using to save time in your editorial process? Let me know in the comments below!