Writing Language URL Parameter to Lead/Contact Record

[Troy_Larson]

Hi all - 

So I have a language parameter in our URLs. For example, ?lang=fr . I also have a Preferred Language field in Marketo. What I'd like to do/curious about how to do this, is take that URL parameter and incorporate some logic to write that field. 

I know I can create a campaign that looks for people who :visited any web page with querrysting containing ?lang=fr" but that only works for "known" people. 

Any tips on ways to do this for anonymous people? Or ways to basically make it functional at a more global level. 

[SanfordWhiteman]

Only with 2 things:

• JS to transplant that value into the hash, so it'll be part of what Marketo considers the "Web Page" for token purposes 
• a webhook-compatible service to parse the value out and return it to lead field

We have this type of thing running in a few places.

[Troy_Larson]

Hey Sandy - 

Thanks for the tip. So, if I were to go to JS route, I would put that in the page template and I could then get it to populate my Preferred Language field with a value from a pick list, correct?

[SanfordWhiteman]

Oh, those 2 bullets have to be used together. The JS is to get the value explicitly into the {{trigger.web page}}. The hook stamps that onto a field value.

However, we may not be looking at the wider picture yet. An anonymous Web Page Activity report can show anonymous leads by (hard-coded, to be fair) language parameter. What exactly are you looking to do — report, trigger, set a value, etc.?

[Troy_Larson]

Investigating dynamic landing page content. Basically setting up a Preferred Language Segment & then using that to populate a Landing Page Snippet so that I have 1 landing page but the content is in like 5 different languages. 

[SanfordWhiteman]

If it's just 5 languages, create the Segmentation ("lang") and the 5 Segments.

Are you concerned about the case where someone returns to the page and doesn't have the query param? Little confused about why you wouldn't just use the query param directly.

[Troy_Larson]

I'm thinking about anonymous / unknown people. So if I'm unknown and enter then I wouldn't fit into a segment and the minute I click off our WordPress page to a Marketo page my segment would be "default" and I'd go from my language to english (as that's the default). I'm trying to create an experience where they continue to a Marketo LP that is in their own language. That clear it up a little bit?

[SanfordWhiteman]

If

1. the page has ?lang=es in the query string
2. the Segmentation is called "lang"
3. the Segment for Spanish is "es"

they'll see the dynamic content for Spanish.