Win-Back Nurture

[avaroglu]

I'm wanting to set up a Win-Back lead nurture program, targeting closed/lost opportunities. I feel like it makes sense to set it up as a trigger campaign when the opportunity is updated to closed lost, but I'm wondering what the ideal time frame for this would be? Who else has experience setting up a nurture program to target closed/lost opportunities? Thanks!!

[Miray]

hi @avaroglu 

This can vary depending on your company structure and needs, and it might also change based on your sales cycle. From my experience, it's best not to start a win-back nurture right away. Instead, wait for a cooling period of about 15-30 days before beginning. So, you probably don't need to set up a trigger campaign . 

[uditmathur]

HI @avaroglu,

This will totally depend on the type of product/services your company is offering. 

That means if the offering which has a large life span you should wait for a time period so as to allow your customers to understand the pros & cons of the product they have purchased & be able to compare your offering with what they have bought (an ideal time frame for long life cycle periods could be 3-4 months).

Similarly, if your offering is a fast moving item or recurring service you can start your re-nurture with a shorter cooling time as mentioned by @Miray .

Hope this helps 😊