Will Marketo track clicks and opens in sample emails?

[Anonymous]

Hi everyone,

Bit of a n00b question here: will Marketo track clicks and opens in sample emails?

I'm trying to assure that an email campaign I'm running is functioning properly by sending lots of test emails to myself. I have processes in place that are meant to track opens, link clicks within the emails (there are 2 links driving to the same landing page), and conversions (defined as filling out the form on said landing page.)

I'm finding that conversions are being tracked perfectly, but for some reason, opens and link clicks aren't registered as having occurred.

I'm trying to figure out whether there is something off in my process design, or if these metrics just aren't captured in sample emails, but will be in the live version.

Any thoughts?

-Mike

[Josh_Hill13 · Accepted solution]

You need to send yourself a real email  from the campaign in question, just restrict things to your test lead. Samples do not get tracked.

[Anonymous]

If I send a couple of "real email" tests as suggested above, Marketo records the activities as real events, thereby distorting the dashboard analytics.

When the full email is distributed in a day's time, the majority of opens will be recorded as 24 hours since.

How do I test my link tracking without distorting the dashboard?

[Anonymous]

Thanks Josh, that's what I suspected!