Will dynamic content work for anonymous leads?

[Anonymous]

If I have a segmentation that uses inferred filters, will my dynamic content apply to anonymous leads that meet those inferred filters?

[Anonymous · Accepted solution]

Dynamic Content does not work for Anonymous leads.

[Anonymous]

Yeah, it looks like dynamic content does not work for anonymous leads on landing pages.

[Trish_Voskovitc]

also we have found the inferred ccompany is often wrong as the system just sees the IP address of the person's service provider so that person might get content you meant for "technology companies" and they might work in a totally different industry.

[Josh_Hill13]

In theory, yes. Marketo does collect a lot of data on the Anonymous lead, but won't display anything useful until it has an email address. So that lead could have all sorts of industry and geo data.

I would check the segmentation and dynamic content rules again though. It probably does display for Landing Pages. It's also possible they removed this because they want you to buy RTP.