Interesting article about brand engagement. Check it out!
When was the last time content made you laugh so hard tears were streaming down your face? I’m going to assume it wasn’t while perusing a B2B technology website. If you haven’t seen a Funny Or Die skit, you’re missing out on some of the better content of our time. A lot goes on behind the scenes to engage Funny Or Die’s six million Twitter fans. In light of last week’s news that Funny Or Die is one of the 25 most engaged brands on Twitter and the #1 most engaged comedy channels on Twitter, I interviewed Patrick Starzan, VP of Marketing and Business Development. Starzan talks about how he went from 0 to 6 million followers, Judd Apatow’s Twitter hijacking and KPIs that matter... read more.
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