In our Program Opportunity Analysis report, we are seeing (MT) Opportunities Won having higher values than (MT) Opportunities Created. This seems contradictory.
What is the definition and calculation for these two metrics?
Here is what our report is showing:
|Program||(MT) Opportunities Created||(MT) Opportunities Won|
Look here: Understanding Attribution - Marketo Docs - Product Documentation
I have studied that page but it isn't answering why (MT) Opportunities Won would be greater than (MT) Opportunities Created.
How could you win more opportunities than were created in the first place?
Thank you for your help!
If this report is for the time frame of 2018 Q1, the number of opps created during these 3 months wouldn't be related to the # of opps closed won because those opportunities might have been created a year ago and just won now. So it depends on what the filters that you have for that report. Can you share those?
That is something I hadn't though of and is very insightful!
Just checked my report and there are no filters on it. Is there anything else you can think of that would explain this discrepancy?