Thank you both for the post. We are actually just getting started with Marketo. At some point, I'd love to learn code and become certified in Marketo too!
Here's the code:
<p style="color: #5e5d5d; font-family: Arial, Helvetica, sans-serif; font-size: 13.63636302947998px; font-weight: normal; line-height: 20px;"><span style="font-family: verdana, geneva; font-size: 12px; color: #808080;">{{lead.First Name:default=Hello}},</span></p>
<p style="color: #5e5d5d; font-family: Arial, Helvetica, sans-serif; font-size: 13.63636302947998px; font-weight: normal; line-height: 20px;"><span style="color: #808080; font-family: verdana, geneva; font-size: 12px;">The following trends are impacting your hospital and its patients – are you taking action to address them?</span></p>
<div style="color: #5e5d5d; font-family: Arial, Helvetica, sans-serif; font-size: 13.63636302947998px; font-weight: normal; line-height: 20px;"><span style="font-family: verdana, geneva; font-size: 12px; color: #888888;"> </span></div>
<div style="color: #5e5d5d; font-family: Arial, Helvetica, sans-serif; font-size: 13.63636302947998px; font-weight: normal; line-height: 20px;">
<table style="border: 0px solid #ffffff;" border="0">
<tbody>
<tr align="left" valign="top">
<td style="border: 1px solid #555544; height: 1.25px;" align="left" valign="top">
<div><span style="color: #888888;"><img style="border-color: white;" src="http://info.healthcare.us.swisslog.com/rs/swisslog/images/1.jpg" border="10" alt="#1" width="40" height="49" align="left" />According to a recent white paper titled “Streamlining Your Hospital Pharmacy Operations,” the total missing or redispensed medication doses in a hospital each day is 125.<sup>1 </sup></span></div>
</td>
<td style="border: 1px solid #555544; height: 1.25px;" align="left" valign="top">
<div><a href="http://info.healthcare.us.swisslog.com/WP-ChainofCustody.html"><span style="color: #888888;">Read the Swisslog Chain of Custody white paper</span></a><span style="color: #888888;"> to learn how to improve patient outcomes and reduce costs through tracking, monitoring and reporting automated material transport.</span></div>
</td>
</tr>
<tr align="left" valign="top">
<td style="border: 1px solid #555544; height: 1.25px;" align="left" valign="top">
<div><span style="color: #888888;"><img style="border-color: white;" src="http://info.healthcare.us.swisslog.com/rs/swisslog/images/2.jpg" border="5" alt="#2" width="40" height="49" align="left" />Approximately 1.7 million hospital acquired infections (HAIs) occur in US hospitals every year, resulting in an estimated 99,000 deaths and $20 billion in unnecessary healthcare costs.<sup>2</sup></span></div>
</td>
<td style="border: 1px solid #555544; height: 1.25px;" align="left" valign="top">
<div><a href="http://info.healthcare.us.swisslog.com/infectioncontrolWP.html"><span style="color: #888888;">Read the Swisslog Infection Control white paper</span></a><span style="color: #888888;"> to learn four critical procedures for infection control with a pneumatic tube system (PTS). </span></div>
</td>
</tr>
<tr align="left" valign="top">
<td style="border: 1px solid #555544; height: 1.25px;" align="left" valign="top">
<div><span style="color: #888888;"><img style="border-color: white;" src="http://info.healthcare.us.swisslog.com/rs/swisslog/images/3.jpg" border="5" alt="#3" width="40" height="49" align="left" />Recent studies project long-term shortages of U.S. physicians and nurses totaling 155,000 and 500,000 respectively, by the year 2025.<sup>3</sup></span></div>
</td>
<td style="border: 1px solid #555544; height: 1.25px;" align="left" valign="top">
<div><span style="color: #888888;">Learn more about </span><a title="PTS customer service" href="http://www.swisslog.com/-/media/Swisslog/Documents/HCS/System_Support_Services/AMTS_Customer_Service_and_Support.pdf" target="_blank"><span style="color: #888888;">Swisslog Customer Service and Support offerings</span></a><span style="color: #888888;">, for PTS preventive maintenance, service and spare parts that lead to increased uptime and time savings for hospital personnel. </span></div>
</td>
</tr>
<tr align="left" valign="top">
<td style="border: 1px solid #555544; height: 1.25px;" align="left" valign="top">
<div><span style="color: #888888;"><img style="border-color: white;" src="http://info.healthcare.us.swisslog.com/rs/swisslog/images/4.jpg" border="5" alt="#4" width="40" height="49" align="left" />In a 2013 Patient Experience report released in April by the Beryl Institute, a nonprofit that helps hospitals improve patient satisfaction, hospital administrators ranked noise reduction as their top priority for the second time since the last report in 2011.<sup>2</sup></span></div>
</td>
<td style="border: 1px solid #555544; height: 1.25px;" align="left" valign="top">
<div><span style="color: #888888;">With reimbursements now directly tied to patient satisfaction, reducing noise in a hospital setting is a huge concern. Have you ever considered adding “</span><a href="http://www.swisslog.com/-/media/Swisslog/Documents/HCS/TransLogic_Pneumatic_Tube_System/Brochures/PTS_223_TransLogic_Advanced_Options.pdf"><span style="color: #888888;">Whisper Kits</span></a><span style="color: #888888;">” to your tube system to reduce the noise of carrier arrival? These kits also provide softer delivery for critical items and infection control benefits through easy removal and disinfection.</span></div>
</td>
</tr>
<tr align="left" valign="top">
<td style="border: 1px solid #555544; height: 1.25px;" align="left" valign="top">
<div><span style="color: #888888;"><img style="border-color: white;" src="http://info.healthcare.us.swisslog.com/rs/swisslog/images/5.jpg" border="5" alt="#5" width="40" height="49" align="left" />A report published by the Health Industry Distributors Association shows the average number of GPOs per hospital is 2.4. And for each IDN, the average is 1.7.</span></div>
</td>
<td style="border: 1px solid #555544; height: 1.25px;" align="left" valign="top">
<div><span style="color: #888888;">In light of this trend, companies are tailoring their offerings to support aggregated spend models for preventive maintenance, service, spare parts, etc. to remain competitive. <span style="background-color: #ffff00;">Contact us to l</span>earn how Swisslog supports leveraged spending models designed for cost savings.</span></div>
</td>
</tr>
</tbody>
</table>
</div>
<p style="color: #5e5d5d; font-family: Arial, Helvetica, sans-serif; font-size: 13.63636302947998px; font-weight: normal; line-height: 20px;"><span style="color: #808080; font-family: verdana, geneva; font-size: 12px;"><span style="color: #888888;">As {{company.Company Name:default=your facility's }} Swisslog Healthcare Solutions account representative, I welcome the opportunity to discuss these challenges with you in order to create customized solutions to address them – from evaluating your tube system and making recommendations for increased functionality and uptime to benchmarking your facility against other similar sized hospitals. I can be reached directly at </span></span><span style="color: #888888; background-color: #ffff00;">[email] or [phone].</span></p>
<div style="color: #5e5d5d; font-family: Arial, Helvetica, sans-serif; font-size: 13.63636302947998px; font-weight: normal; line-height: 20px;"><span style="color: #888888; font-family: verdana, geneva; font-size: 12px;">Regards,</span></div>
<div style="color: #5e5d5d; font-family: Arial, Helvetica, sans-serif; font-size: 13.63636302947998px; font-weight: normal; line-height: 20px;"><span style="color: #888888; font-family: verdana, geneva; font-size: 12px;"><br /></span></div>
<div style="color: #5e5d5d; font-family: Arial, Helvetica, sans-serif; font-size: 13.63636302947998px; font-weight: normal; line-height: 20px;"><span style="color: #888888; font-family: verdana, geneva; font-size: 12px; background-color: #ffff00;"> [CS rep name]</span></div>
<div style="color: #5e5d5d; font-family: Arial, Helvetica, sans-serif; font-size: 13.63636302947998px; font-weight: normal; line-height: 20px;"><span style="font-family: verdana, geneva; font-size: 12px; color: #888888;">[title]</span></div>
<div style="color: #5e5d5d; font-family: Arial, Helvetica, sans-serif; font-size: 13.63636302947998px; font-weight: normal; line-height: 20px;"><span style="font-family: verdana, geneva; font-size: 12px; color: #888888;">Swisslog Healthcare Solutions</span><span style="font-size: 8px; color: #808080; font-family: verdana, geneva;"> </span></div>
<ol>
<li><span style="color: #888888; font-family: verdana, geneva; line-height: 20px; font-size: 8px;">Streamlining Your Hospital Pharmacy Operations. (2014, January). http://www.aethon.com/wp-content/uploads/2014/01/MedEx-Whitepaper-Real-Time-Medication-Delivery-Tracking-Web.pdf</span></li>
<li><span style="line-height: 20px; color: #888888; font-family: verdana, geneva; font-size: 8px;">(n.d.). Preventing healthcare-associated infections. Center for Disease Control and Prevention. www.cdc.gov/washington/~cdcatWork/pdf/infections.pdf</span></li>
<li><span style="line-height: 20px; color: #888888; font-family: verdana, geneva; font-size: 8px;">U.S. Healthcare Workforce Shortages: Caregivers,” Computer Sciences Corporation, Healthcare Group, May 2013.</span></li>
<li><span style="line-height: 20px; color: #888888; font-family: verdana, geneva; font-size: 8px;">The State of Patient Experience in American Hospitals 2013: Positive Trends and Opportunities for the Future. (2013, July 1). http://www.theberylinstitute.org/?page=PXBenchmarking2013</span></li>
<li><span style="line-height: 20px; color: #888888; font-family: verdana, geneva; font-size: 8px;">2009 Group Purchasing Organization & Integrated Delivery Network Market Brief. (2009).: Health Industry Distributors Association.</span></li>
</ol>
<p> </p>
<ol style="color: #5e5d5d; font-family: Arial, Helvetica, sans-serif; font-size: 13.63636302947998px; font-weight: normal; line-height: 20px;"> </ol>