Which reports are the most important to you?

[Anonymous]

We use 3 RCA reports to review programatic success on a monthly & quarterly basis.
1. Opportunities by Source & Detail
2. Opportunities by Channel & Program
3. Lead Flow by Month with Conversion

(from Analytics)
4. Downloads in the past Month & Quarter (Landing Page performance)

I monitor the health of the system on a weekly basis with several custom reports that use smart lists. 
1. Leads in Engagement programs / by stream / in mutliple streams
2. Data Hygiene - completeness of data in key fields
3. Leads created last week with Blank Lead Sources or Details

[Anonymous]

1.Email performance reports - to measure email deliverability and success
2. We run these reports weekly
3. We use these reports for measuring the email engagement 
4.Consolidated reports for regional Maketing Lead and individual Marketing managers for their campaigns

[Lalida_Sriyords]

• Email performance reports - to keep track of how our emails are doing.
• Weekly
• We use the reports to report back to our account executives and see how well our emails are working.
• Mainly account executives and certain department planners.

[Anonymous]

Campaign email performance to keep track of email performance on specific emails. 
Most of the initiatives I run in Marketo span multiple programs, so a report like this is handy to watch what's going on with a initiative without having to hunt town each smart campaign. For some it's a weekly report, but right now I'm running a few daily for triggered emails to new leads.

Generally I'm the only one actually looking at the report, but I'd certainly use the data in the report to share with the salespeople affected by the emails.