Campaign email performance to keep track of email performance on specific emails. Most of the initiatives I run in Marketo span multiple programs, so a report like this is handy to watch what's going on with a initiative without having to hunt town each smart campaign. For some it's a weekly report, but right now I'm running a few daily for triggered emails to new leads.
Generally I'm the only one actually looking at the report, but I'd certainly use the data in the report to share with the salespeople affected by the emails.
1.Email performance reports - to measure email deliverability and success 2. We run these reports weekly 3. We use these reports for measuring the email engagement 4.Consolidated reports for regional Maketing Lead and individual Marketing managers for their campaigns
We use 3 RCA reports to review programatic success on a monthly & quarterly basis. 1. Opportunities by Source & Detail 2. Opportunities by Channel & Program 3. Lead Flow by Month with Conversion
(from Analytics) 4. Downloads in the past Month & Quarter (Landing Page performance)
I monitor the health of the system on a weekly basis with several custom reports that use smart lists. 1. Leads in Engagement programs / by stream / in mutliple streams 2. Data Hygiene - completeness of data in key fields 3. Leads created last week with Blank Lead Sources or Details
3) I use them to analyze campaign success (% opened, % clicked) to understand what messages are interesting and what seems unpopular. Also, I make an email performance graph that shows how open rates and click rates change through a year. I wish Marketo delivered such a graph as an extension to Email Performance report so I don't have to make it manually in Excel 🙂
1) Email Performance report to monitor deliverability and see engagement with different creatives so we can adjust our strategy 2) Weekly and monthly 3) Myself, marketing managers, marketing executives, occasionally other execs
1) Email Performance Report - see sent, delivered, open and click rates for emails the day after our first round of email blasts to troubleshoot any issues for the next blast.
2) Weekly the day after our email blasts.
3) Myself, Market Managers, Marketing Executives and Sales Leaders.
Email performance report - on my inbox Monday mornings because I clean up our database on Mondays, and to check on which email performed best if I did an A/B test. Not that it's a report, but on Mondays, I also look at the system smart lists to review the Bounced Lists, Deleted in Sales and Possible duplicates.
Web activity report - Monthly for me and my Marketing director because we want to see who is visiting our web site and which pages they visited, entry pages and referrer.
Email Link performance report - monthly to me, editorial director, CEO. We want to see which stories people are most interested in.
Program performance report - quarterly to me to track the success number of success and new leads we're capturing.
Engagement Stream performance report - to look at the engagement score on the content and to look at the hard bounces, clicks and opens. Currently, I'm the one looking at it.
- Reports on engagement program success (completely customized with custom colums) - Mailability of leads by business unit or topic (combining: unsubscribes, opt-ins, blank emails, valid emails, and so on) - Web activity for known accounts or ananymous visitors (where it's hard to click through to which pages were visited). - Leads (created) by downloaded whitepaper (to determine the success and usuage) - Leads by status and business unit - Overall email performance (but I wouldlike to see trendlines for diliverability, unsubscribes, and so on)
1. Email Performance because I always monitor deliverability. Sometimes Lead Performance for lead progression and sometimes Web Activity to send to Salespeople. 2. Weekly, Monthly 3. Clients, marketing director, myself, sales execs.
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