Which is more efficient: web page "contains" or "is"?

Dan_Stevens_
Level 10 - Champion Alumni
When using a "Visits Web Page" trigger in a Smart Campaign, is it a best practice to use the "contains" or "is" constraint?  And when entering the URL of the web page, I'm also aware that you need to strip out the http:// from the URL for it to work properly. 
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5 REPLIES 5
Alok_Ramsisaria
Level 10
If you want to add a trigger for tracking visits to a single web page on your website, use "is" with the URL of the page. However, if you want to add trigger for visits to any page of the website, you should use "contains" and add the host name for your website. 
Anonymous
Not applicable
Hi Dan, we always use "is"

Charlie - what is the querystring constraint please?
Anonymous
Not applicable
Dan, "is" is faster, but can lead to mistakes if you don't test adequately.

"Contains" will grab a lot more, especially if you're just starting out and don't have a big database.

Also, don't forget the "querystring" constraint. Sometimes, it's easy to get mixed up.

Always test, test, test!
Michelle_Tizian
Level 10
Yup I do better with "is" too.  
Anonymous
Not applicable
If you can use "is" instead of "contains", the query will run a lot faster. Contains is the slowest filter.