I'm currently evaluating Marketo's 250ok Deliverability tool, and Litmus' tool. Noticed a few things off the bat that would be nice to have in 250ok's tool, maybe there's a way to do it that I'm not familiar with, or if you are currently using Litmus, are there any strengths or weaknesses that it has?
Interested in hearing anyone who has used both, prefers one and not the other, and why.
What's your favorite all-in-one tool to test email deliverability, design, etc?
Thanks in advance!
Tracking replies is typically a challenge. It would take a specific feature on your messaging server (the one that will receive the reply).
All this is not specific to Marketo, though.
Now, knowing which email client is being used is an information you can get in Marketo. You can also add a "forward to a friend" link in an email that will pop up a short Marketo form and add a lead to your DB (Although usually, I have observed that addressees never click it).
I use the same config.
As Greg mentioned, replies cannot be managed in any of the systems. You need a tool like siftrock to do this effectively.
Thanks for the reply! Is Siftrock similar to Omiture by Adobe or does it only measure replies?
Is there a way to show inbox placement without 250ok tool using smartlists or something similar in Marketo? Is there a way to see this using Litmus?
Since I'm emailing on behalf of Agents, will tools like Siftrock be able to do this? At least the number of replies?
Hey Stephanie, you might also want to take a look at ReturnPath. As Greg and Josh have confirmed, some of what you're looking for will be challenging to get to, but ReturnPath will be another vendor who will do similar functions. Depending on your send volume, it will be the same price as Marketo's 250ok offering.
Does ReturnPath do it all, or just some part of it? Seemed like it would be $20k and would mostly cover reputation issues.
I work for a real estate company and handle the email communications (for the most part) on their behalf. Would ReturnPath be able to track replies even if it's not from one reply-to address? Is the integration with Marketo easy?
I am late to this party. Regarding the Reply To tracking, Is this a behavior issue with the agents? If the agents click a link/button in an email the system with know what campaign it came from, what email created the reply, and if tokens are used for agent name (lots of agents) the link could contain agent information. That information could be used by trigger campaigns to create flow actions.
If behavior is the problem, tell the agents they are more than welcome sift though all of the replies for the entire Marketo Instance to determine which ones belong to them, when the back to the office. Or, just hit the link the rest of the world, and get instant results.
Or just tell them that hitting the reply to will let all the agents, who have access to the box, to see 'their' information and yours. Competition will stop the behavior almost instantly.
Stephanie, I have a few answers that may help.
We've recently announced a broader partership with 250ok and we have new tools including Reputation Power Pack and Email Informant in addition to our Deliverability Power Pack. We have a webinar you can view for more info: A New Era of Email Deliverability: Tools of 250ok.
Also @Josh Hill: Thanks for weighing in Josh! Our relationship with 250ok leverages Email on Acid rather than Litmus as previous, just thought I'd share!
Senior Deliverability Consultant
Hi - I'm curious to know how this is determined:
Can you track where it was opened? Yes
In addition, in the powerpoint presentation it says we can see the following with the 250ok product, but I can't find: