Where to place utm's in form embed code?

James_Zolinski · ‎09-26-2018

We are using Marketo contact forms embedded on our website with hidden utm parameters. When people fill out the contact forms we receive an alert email for sales to follow up with them. The problem is, the Lead Source and Source Detail fields are blank on our alert emails. I noticed the embedded form code does not have the utm's in it, in order for embedded forms to track Lead Source and Source data, do the utm's need to be placed in the embedded code? If so, where in the embedded code would it go?

Grégoire_Miche2 · ‎09-27-2018

Hi James,

you ou do not technically need a program to handlr that form, but the best practice is that you at least host the SC in a program, so that each person filling out the form would become a progrMa member and get the program as acquisition program when they are a new lead. This will preserve your reporting capabilities.there is also a virtue to handling things always through programs: consistency reduces the risks of errors.

the form itself canbe hosted in the same program or shared I the design studio. The lattter is better if the form is to be reused. And you never know in advance if you might need to reuse a form in the future.

Greg

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