When does a lead become a member of a program?

Kathi_Gosche
Level 4

When does a lead become a member of a program?

At what point does a lead become a member of an email program? Is it upon sending them the email through a campaign within the program? Or is it based off some other action?
Tags (1)
3 REPLIES 3
Anonymous
Not applicable

Re: When does a lead become a member of a program?

Upon changing their program status:
https://community.marketo.com/MarketoArticle?id=kA050000000LAASCA4
Josh_Hill13
Level 10 - Champion Alumni

Re: When does a lead become a member of a program?

A lead may also become a member if they fill out a local form.
Kim_Allen
Level 10

Re: When does a lead become a member of a program?

This may be helpful: https://community.marketo.com/MarketoTutorial?id=kA250000000KyssCAC