Share with The Marketing Nation Community what your most successful Account Based Marketing Campaign has been. What worked, what didn't! Nothing is better than learning from you, the best of the best.
I'm right in the middle of starting our first one, so I don't have a success story yet. Hope to have one soon! But thanks for raising this topic, I'd love to see what other people have done.
Look forward to reading about real instances before our team considers kicking off ABM.
We're in the middle of setting up our first campaigns, but we've had great feedback from the sellers we're working with! We have custom landing pages for specific accounts and our sellers love that they have content and language catered to their clients.