What's the source/Reason of this Change Data Value Activity?

[Nate_Oosterhous]

What is the source/reason of this Change Data Value Activity?  Is it Salesforce because there is no associated campaign name?

[Jim_Thao7]

This is durable unsubcribe​

[Nate_Oosterhous]

This would mean that the unsubscribe field was manually checked by either someone in salesforce or in marketo via lead detail?

[Jim_Thao7 · Accepted solution]

This is more in reference to Marketo remembering that email being unsubscribed in your system already so it's just automatically unsubscribing the record for you.

Here's 1 high level scenario.

- You have a record with the email "test@test.com".

- "test@test.com" unsubscribes

- You delete "test@test.com" as a record from your system

- You create "test@test.com" as a brand new record in your system

- Durable Unsubscribe kicks in as it remember this record as being unsubscribed and automatically unsubscribes this record

[Nate_Oosterhous]

Thanks Jim