Our company is merging into a parent email domain and we may lose our email alias. We're looking for good recommendations for the next generation of emails as a new company. Is Concierge still the right alias for our Various Marketing initatives? We'd love to hear your thoughts.
Concierge@domain.com - At risk to lose. Info@domain.com
I agree with Josh here. We use multiple aliases, such as corporatesubscriptions@, webinars@, reports@, but we find that people respond quite well to emails that look like they've come from an actual member of our team -- especially when it relates to their subscription.
Aside from subject lines, the from name is one of the most important decisions you can make about your marketing communications. It is all about choosing a trustworthy and recognizable name for your audience. Dory and Josh have some great recomendations that you can choose from.
Studies have shown better engagement with messages that are sent from people instead of generic addresses, but I would encourage you to do some A/B testing. See what works best for your brand and messaging.