What is the flow that we need to send an reminder email to sales team after they are not reach out or take any action for last 48 hours even he received the lead info ?
For the sales alert I suggest to split in two Smart Cmpaigns. If you use 2 Smart Campaigns you can use for the second sales alert current lead informations. If you use only one Smart Campaign the token/lead informations cannot be updated.
No1 Sales Alert Smart List .... TRIGGER ... YOUR CRITERIA ... Flow: Send Sales Alert -> Wait 48 h -> Request Campaign No2
No2 Sales Alert Reminer Smart List ... Trigger Campaign Requested ... YOUR CRITERIA ...Flow: Send Reminder Sales Alert
A few different ways to do this, below is an option.
I would use the criteria "alert was sent" in the past 48hrs with the criteria "Not was sent sales email" and then use whatever flow steps you would like for example you could send another alert or email to the sales team.
Yes, this is another option. The "not was sent sales email" is the key filter, you can implement this a few different ways including the one you mentioned.
You defined inactive as not receiving a sales email in the first 48hrs in the original question. Inactive is dependent on your definition since everyone has different marketing strategies. You can mark someone as inactive a few ways such as using lead scoring, inactivity time period, not opening a sales email in X number of days, etc.
There is no specific term other than "inactive". You can create a boolean field with this label and use it to mark people based on your 6 month action window.
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