What is the best way to set up an email for downloading something

[Anonymous]

Hello All,

What is the best way to go about setting up a page for readers to download a white paper?

Would I do this through a landing page?

[Srujan_Vishwana]

Hi Meg Irving​

The best practice and also the proven industry technique is to have an email sent out followed by an Landing page which captures the lead's information and eventually offering the collateral (white paper, report etc).

If capturing the lead/prospect's information is not your requirement then you can send a direct email (link to your collateral) without the requirement of a Landing page.

Let me know if the information helps.

Cheers,

Sru