What is the back-end product that triggers off of Marketo's own forms?

[Anonymous]

Hi-
I just filled out the form to download the 50 Tried and True Social Insights ebook. The form was autopopulated, as expected, but when I clicked Submit a little pop up came up asking me to confirm my company name/address (from the database). I thought this was pretty cool because it will keep company info consistent in the database regardless of how the individual completes the form. Is this a ReachForce SmartForm or some other vendor's product? Is anyone else using this on their forms? Here's the link to the landing page/form:

http://pages2.marketo.com/50-social-insights-marketingprofshotline-mar2013.html

Thanks,
Alisa

[Anonymous]

They are using ReachForce.

[Anonymous]

Thanks Elliott. I'd love to hear from other Community Users who use the ReachForce forms. Is it worthwhile?

[Anonymous]

Just updating this thread with our new Case Study findings on the value of ReachForce SmartForms.

http://www.reachforce.com/solutions/case-studies/landing-page-optimization-1-million-new-revenue-case-study-smart-forms/
LeadMD found its persona-based nurture tracks were moving net new leads to revenue opportunity 300% faster than standardized demand generation leads – so they needed to design a strategy to put more leads on the persona path faster. With ReachForce SmartForms, LeadMD was able to cut 6 months of the time required to put prospects on this accelerated nurture, increase program ROI 37%, landing page conversions 26% and projects an additional $1 million in revenue due to SmartForms web form data enrichment.