Within Marketo or not, we would love to hear all about your creative campaigns...share below!
We send out a holiday ecard. It has a nice graphic and just a few lines of copy.
JibJab is a favorite! Last year I used their photos to create the videos and played them on our display screens when they visited our offices. It was a really fun change from just throwing their logo on a screen.
Best of 2016 newsletter with the top downloaded resources of 2016. Also sending a happy holidays video to customers with updated product capabilities
Asking for referrals during this time of the year, since things slow down for most of our customers and people start evaluating tools for the next year. It's a good excuse to reach out, say thank you, ask for a referral and send a thank you gift.
Great ideas here. Nothing special but we send out a holiday ecard
Every year we put together a recap of everything that happened the past 12 months. We're especially nostalgic this year because we just got acquired by another, much larger, company and we are not only looking pack on the past year, but the past 10. Everybody always enjoys the email and interactive website.
Not really a holiday campaign, but for the past 4 years (at 3 different companies) I've always ran a 'best content of the year' newsletter during the last week of the year. These newsletters always generate a ton of clicks, leads, and convert to revenue well! I suspect its a bit of selection bias - the leads that are clicking on this content - usually some variation of 'how to grow your business' - are the ones sitting at home and thinking about how to improve in the next year. But hey, reaching the right people at the right time is most of the battle!
We did a holiday Carpool Karaoke INXPO Holiday Carpool Karaoke - YouTube
AHHH! This is so great!!
We just send out a holiday email, recapping our top viewed blogs of the year.
We have created holiday videos in the past to email to customers from all of our global offices.
We created a holiday video too and sent to our customers but we're counting views, so I won't link.
We create a holiday video every year and share with all of our contacts, customers and colleagues - check it out! Videos of Christmas Past | SafeRack