What have others been doing for CASL?

[Anonymous]

Hi there,

We are wondering other folks have been doing for CASL? We have set up our own campaign to get folks to opt-in, but are curious as to what others are doing?

[Josh_Hill13]

Yep, There's a ton of content out there on this process. And quite a few threads here from May-June.

1. Segment out Canadian leads
2. determine who has implicit/explicit consent
3. ask list to opt in
4. if they don't, set to unsubscribed
5. make sure there's a way to log the date and IP of the change (Marketo does do this, but you may want something clearer in the system).

Since this is after July 1, I think you need to opt out all your non permissioned Canadian leads at this stage.