SOLVED

What Deliverability Programs have worked for you?

Go to solution
Anonymous
Not applicable

What Deliverability Programs have worked for you?

Hi Community - We're always trying to improve our email deliverability, and I am wondering what programs/processes are working for you? How are you handling email bounces and maintaining a clean database? Thanks!
Tags (1)
1 ACCEPTED SOLUTION

Accepted Solutions
Josh_Hill13
Level 10 - Champion Alumni

Re: What Deliverability Programs have worked for you?

Michelle,

Definitely use Marketo to manage these automatically. See a few of my posts on this topic:
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management
http://www.slideshare.net/jdavidhill/data-management-in-marketo
http://www.marketingrockstarguides.com/six-principles-data-cleanliness-1566/
  • Invalid to Valid
  • Hard Bounced Management
  • Multiple soft bounce suspension
  • invalid and suspended issues

View solution in original post

3 REPLIES 3
Josh_Hill13
Level 10 - Champion Alumni

Re: What Deliverability Programs have worked for you?

Michelle,

Definitely use Marketo to manage these automatically. See a few of my posts on this topic:
http://www.slideshare.net/jdavidhill/marketo-email-reputation-management
http://www.slideshare.net/jdavidhill/data-management-in-marketo
http://www.marketingrockstarguides.com/six-principles-data-cleanliness-1566/
  • Invalid to Valid
  • Hard Bounced Management
  • Multiple soft bounce suspension
  • invalid and suspended issues

View solution in original post

Anonymous
Not applicable

Re: What Deliverability Programs have worked for you?

Thanks Josh! Great info!
Matt_Stone2
Level 9

Re: What Deliverability Programs have worked for you?

A few things we do currently:
  1. Make sure you have an email preference center if you don't already
  2. We marketing suspend any lead who has 3 or more soft bounces within 90 days (there's more detail to this, such as bounce reasons, but this is the gist of it)
  3. Delete hard bounced leads after 3 months if no emails have been delivered successfully within that period
  4. Utilize suppression lists
  5. Create an unsubscribe nurture for inactive prospects (e.g. if a lead has done no activity in X amount of time, they get added to an engagement program with X amount of emails to try and get them to interact. One of the last emails is a very blunt "do you want to continue receiving emails, yes or no?" and the final one lets them know they're being removed) -- this one also has some extra conditions, but it's a good way to churn out people who aren't doing anything